To discover internal motivations for creating, you try to ignore the lure of rewards. You need to figure out how to keep working irrespective of bonus points, likes and exclusive sneaker sales.
A paradox at the core of the ISRU summer camp is that it’s also brilliant marketing. The whole program builds desire—it makes you want to succeed and land an invitation to buy some shoes.
I know it sounds skew-whiff, like I’m facing a consumerist version of the Frodo-casting-the-ring-into-Mordor dilemma. But I’m OK with that.
When the marketing boffins at Beaverton handed Serena Williams however many millions to carry a Nike bag onto the court at Wimbledon, it didn’t shift my perceptions of the brand.
But give an artist the resources to create a conceptual experience where we all play the hero? Yeah, you got me. How much for those shorts with the subtle embroidered swoosh? Ummm, I mean—it is surreal trying to draw when you’ve just woken up and your eyes are half closed.
Previously: TGIM 54 - On Loan - How gear can own us
Comments:
You can join the conversation on Twitter or Instagram
Become a Patreon to get early and behind-the-scenes access along with email notifications for each new post.
Hi! Subconsciously you already know this, but let's make it obvious. Hopefully this article was helpful. You might also find yourself following a link to Amazon to learn more about parts or equipment. If you end up placing an order, I make a couple of dollarydoos. We aren't talking a rapper lifestyle of supercars and yachts, but it does help pay for the stuff you see here. So to everyone that supports this place - thank you.